Digital signage is an integral part of today’s digital signage. It is the newest digital advertising medium in the market and is rapidly replacing all other forms of advertising media. This form of advertising includes both indoor and outdoor signage that informs a customer about the company and its products and services. It is commonly used for promoting products or services of various kinds in retail shops, airports, restaurants, movie theaters, banks, and hotels.
Digital screens use state-of-the-art technology like LED, liquid crystal displays (LCD), projection and digital paper to project images, videos, and content on a flat screen. The LCD or LED technology displays colors in full color resolution. Digital signage displays are available in different sizes and shapes and may be used for different functions. As digital signage screens can be used for multiple purposes, it is beneficial to buy them in bulk.
The most basic function of digital signage screens is to provide the viewer with information. They help companies to reach out to their target audience and present their messages clearly. Signage screens may be used for content distribution like displaying the latest news or weather forecast, product or service promotions, business info, etc.
The content distribution option allows the owner to customize the screens and their content according to the type of promotions he wants to run. He can control what is displayed and when. It also allows him to customize the message so that it is not only displayed on the digital signage advertising display but also printed on posters, newspapers, flyers, or brochures. Content distribution can be done in different ways. It can be done by unit purchase where the owner purchases a certain number of units and can place them for display in his location or by renting out the space to an individual who will be in charge of distributing them.
Another way to distribute information is by using a media bus, a type of technology that allows multiple devices to share data. Media buses are usually connected to a local network and can display digital signage at different times based on what it is wanted to show. Media buses have also been shown to reduce power consumption and are more environmentally friendly. Media bus technology allows multiple devices to share information, for example when a bus holding advertising banners is traveling down a highway at 30 miles per hour, it is not going to affect the speed with which the bus travels but those watching it on the other side of the highway won’t have to wait as long either.
Digital signage can be of great benefit to companies especially in the areas of customer retention, marketing, sales, roll out and the like. This kind of advertising is also very advantageous to small and medium enterprises that cannot afford expensive billboards and other kinds of advertisements. Due to the flexibility of digital content and its convenience of use, digital signage displays are now being used in more locations around the world. A digital signage display is not only very cost efficient, but very effective as well. It provides a highly personalized experience and makes customers stay longer in your premises or shop. This kind of an experience cannot be achieved through any other means.
